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Examples of Engagements
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Reviewing vendors that offer specific corporate liquidity capabilities in notional pooling systems for a major US
money center bank.
Penarth developed the evaluation criteria and managed the vendor selection process. The client was able to
assess best of breed liquidity providers from a short list of candidates managed by Penarth.
Assessing the US market for Internet based cash forecasting systems for a European vendor.
Penarth worked with a European technology provider to assess and implement a marketing plan for their North
American market penetration.
Marketing a Canadian money movement product ( a Person- to-Person payment system) to large European
banks. Leading global banks reviewed functional demonstrations and strategic sales presentations of a unique
retail payment product.
Researching on the “barriers to sale” for a US PKI vendor. Penarth developed a comprehensive market
analysis complete with tactical sales plans to assist a security technology vendor’s projected product
penetration.
Assessing, selling and implementing an IP ACD system involving portal customer support for a US based
vendor. Penarth is assisting a leading call center vendor in their go-to-market strategy for an Internet based
call routing and tracking solution.
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The Internet offers the primary channel for banks to provide services to
their clients. Banks have invested large sums in developing "customer
portals" to enable this electronic framework. In most cases basic
capabilities and the technology architecture are in place, but many
banks need to continually fill product gaps and upgrade product
functionality. The drivers for new features are specific customer
requests and attempts to "drive traffic" to help bring more customers to
the portal as new applications are available and brought to market. The
general strategy is to increase portal usage wherever possible.
A strong vendor community has always existed for electronic banking -
they help fill the need for portal functionality and content. Most of the
suppliers are small, technology driven companies with specific product
offerings.
How the Penarth Group ( TPG ) can help
TPG has "worked the gap" between banks and vendors for several
years. We can help vendors with new markets, scoping and direct
selling. We know the right people in the banks.
For banks, we can help identify and evaluate the product players.
The Penarth Group LLC ( TPG )
What we do ......
Our Mission
Full service eBanking consultants.
Bridging the gap between banks
and vendors
Contact us:
info@thepenarthgroup.com
US +1.734.730.9658
EU +353 (0) 87.746.1934
